The JX660 is a very basic model from Fujifilm, though it offers a rechargeable battery (unlike the AZ660). The resolution isn't bad for the price with the 16 megapixel 1/2.3" sensor, but like the other $100ish cameras out there, it's slow, not as sharp and uses digital image stabilization instead of the more advanced optical stabilization. But, if you need a basic camera and can't spend more than $100, it's not a bad option.
Being among the first creators of the compact camera, Fujifilm is one of the world's most significant imaging and photographic companies. Fujifilm launched the DS-1P in 1988, gaining credit for the first real digital camera widely available.
Most of their latest advanced cameras use an X-Trans sensor, which eliminates the need for an optical low pass filter by reducing moire with the arrangement of pixel units instead. Eliminating the optical low pass filter means there's less between the lens and the sensor, which translates into better resolution and detail.
Fujifilm digital cameras are famous for their natural image color, wide dynamic range, low noise and high sensitivity. It's hard to go wrong with a Fujifilm X mirrorless camera. Models like the X-M1 have an affordable price, yet sacrifice the right features in order to reach that price. Models like the X-T1, on the other hand, are packed full of the latest, greatest features on the market.
Fujifilm is about more than mirrorless though, offering several fixed lens cameras that are good options as well. Their super zoom cameras are usually a pretty good bet. They also offer a waterproof XP line, but they're more of a budget camera than a best-in-class option.
Fujifilm has also recently joined the retro camera craze, giving many of their models a retro film look with all the features of digital. Many of their models follow this trend, but there's a few that stick with a more digital look.
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