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If you plan to start a property photography business, you should get a great camera. However, the camera would not be of much use if you have no one to photograph for. Therefore, learn how to find real estate photography clients to improve your business and build a great portfolio.
- How to Find Real Estate Photography Clients
- Property Photography Essentials
- Related Questions
How to Find Real Estate Photography Clients
To find real estate photography clients, you need to build a portfolio to be able to present your skills. After that, you need to make targeted campaigns across social media platforms in order to generate leads and make conversions. Besides that, you can get referrals and learn from your competition.
Step 1: Build Your Portfolio
Before you start finding clients, it is necessary to have a system that helps to prove your skills. You can show this proof through a portfolio of photos. You can acquire this portfolio by offering your services for free or at low prices to real estate agents.
Another way you can do this is by photographing a relative’s house if it would make a good part of your portfolio. Make sure that this portfolio is attractive for clients and best reflects your photography skills. Let your photos speak for themselves.
You can print this portfolio out or set up a website and upload your photos there too. Nowadays, you must have social media accounts across all platforms, including Facebook, Instagram, and Tik Tok. Make sure you keep updating and posting new pictures.
Step 2: Make Targeted Campaigns
After building your portfolio, you will first have to send out proposals and advertise your services. You can do this in many ways. One of the most common is Facebook ads and Google ads. They specifically target the desired audience and help develop leads.
Besides that, you can send out cold emails and calls to real estate agents or people who are starting Airbnb businesses. You can engage digital marketing experts for this purpose. However, if your portfolio is good enough, you can send out the emails and call yourself too.
Apart from these, other conventional methods include handing out fliers and putting up posters.
Step 3: Get Referrals
Although targeted campaigns work wonders, a better way is to get referrals. Word of mouth is a much more trustworthy way of getting more clients. If people see that you were able to fulfill someone’s needs, they will be more likely to hire you for their own jobs too.
Hare, the more trustworthy and well-known a person is, the better. You can start with family and friends and get the word going. This can include simply sharing your portfolio on social media or sending it further through emails, or keeping your business card at their workplaces.
You will find it much easier to work with someone you know. Therefore, contact realtors who you already know and work with them. The best part of doing this is you can use your photography to help them sell, as well as ask them to refer you to additional clients.
Step 4: Look at Your Competition
If you cannot figure out what to do, look at what your competition is doing. You can find your competition through social media posts, Pinterest, or a simple search on Google. When you find them, you have two ways to go.
You can either replicate their methods. Try and do what they are doing, run ads, post pictures, and a lot more. Another way is to do something unique. You can offer something your competition is not offering and create a niche market for yourself.
This can involve using special equipment such as drones, offering services at a lower price, offering editing services along with photography, or anything that can be a unique selling point for your photography business.
Step 5: Network Well
This cannot be stressed enough. You need to network to get more clients. Sometimes your existing clients will get you clients, or someone from your old high school might have a project for you.
For this, stay in touch with people all around you. Also, you can join communities or groups with similar interests. It is very easy to join Facebook groups where people talk about photography. You will be able to find clients here easily.
Besides this, you can attend open houses or expos dedicated to real estate. Hare, dress up well, and keep your portfolio at hand. Do not let go of any opportunity that comes your way through these events.
Step 6: Build a Website
You must set up a website to attract more people to your photography. As mentioned before, you can post your portfolio there. Besides that, you can make posts about property photography that people might enjoy reading.
Use SEO to rank your articles at the top and attract people to your website. You can then use links to divert them to your portfolio. This way, you will be able to generate more leads for your photography business.
Step 7: Use Freelancing Websites
To find more photography clients, you can join freelancing websites such as Fiverr and Upwork. Here, you can offer your service or create a gig regarding real estate photos. You will have access to thousands of clients all over the world looking to get their houses photographed.
Step 8: Improve Your Skills
This is true for a lot of services. When you are offering something, you need to be at the top of your game. To achieve this, you need to improve your skills. You should be aware of the best photography techniques and equipment and be able to use them.
You can improve these skills through practice, attending training and seminars, looking at expert photographers, and trying to replicate their shoots.
Property Photography Essentials
When you set out to capture photos of houses, you need to keep these essentials in mind:
- Camera: To compete against others and be able to capture great photos, you will need a good-quality camera. This camera should have high resolution and the latest technology to capture high-quality pictures.
- Other Equipment: These equipment include drones, good lenses, tripods, external flash units, and anything that will enhance your photography. You should keep all of these in hand to offer a much better service.
- Composition: Composition is one of the most important things. This involves arranging visual elements within the frame. You should be able to capture all the remarkable features of the property, so it sells well.
- Lighting: This type of photography involves taking a lot of shots indoors. Therefore, the lighting must be perfect to be able to capture great photos.
Is Real Estate Photography a Good Business?
Real estate photography is a good business as you have the ability to earn a lot through this. Over time as you get more clients, you can slowly increase your prices and earn more with fewer, more premium clients.
However, it requires a lot of hard work as there is a lot of competition in it. You must be at the top of your game to get consistent clients and continue learning throughout your career. It is a good idea to practice this as a side hustle along with a stable job until you make it big.
To find real estate photography clients, you need to build your portfolio. After that, target clients through ad campaigns, freelancing sites, referrals, connections, and much more. You can observe your competition and join communities and groups with like-minded people to get more clients.