The XF1 is Fujifilm's 2012 advanced compact, and it has some new tricks. The camera packs a 12 megapixel 2/3" sensor, a bit larger than those found in competitors like the LX7 or S100, and performs the EXR abilities that Fujifilm users have really come to appreciate. In addition to the very stylish design of faux stippled leather and smooth aluminum accents, the camera includes a manual zoom rather than power zoom. This unusual feature is a first for a camera of this size and is also how the user turns the camera on. Manual control extends to the button layout, which includes a top function button, two control dials, and six additional customizable buttons using the new E-Fn button. The lens, however, a 25-100mm 4x zoom with f1.8-4.9 aperture, isn't as fast as many in the category but does retract into the body for a smaller footprint. Image quality has tested to be very good, but that smaller aperture on the long end hurts its usefulness.
Being among the first creators of the compact camera, Fujifilm is one of the world's most significant imaging and photographic companies. Fujifilm launched the DS-1P in 1988, gaining credit for the first real digital camera widely available.
Most of their latest advanced cameras use an X-Trans sensor, which eliminates the need for an optical low pass filter by reducing moire with the arrangement of pixel units instead. Eliminating the optical low pass filter means there's less between the lens and the sensor, which translates into better resolution and detail.
Fujifilm digital cameras are famous for their natural image color, wide dynamic range, low noise and high sensitivity. It's hard to go wrong with a Fujifilm X mirrorless camera. Models like the X-M1 have an affordable price, yet sacrifice the right features in order to reach that price. Models like the X-T1, on the other hand, are packed full of the latest, greatest features on the market.
Fujifilm is about more than mirrorless though, offering several fixed lens cameras that are good options as well. Their super zoom cameras are usually a pretty good bet. They also offer a waterproof XP line, but they're more of a budget camera than a best-in-class option.
Fujifilm has also recently joined the retro camera craze, giving many of their models a retro film look with all the features of digital. Many of their models follow this trend, but there's a few that stick with a more digital look.
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