Ahh, remember when a 10x lens was considered a megazoom? Times have changed. Fuji's well-regarded S series cameras have much larger zooms these days. Take a look at the S1600. Here's what we had to say about the S700 when it came out in March 2007:
The Fuji FinePix S700 offers a budget-conscious alternative to existing megazoom consumer digitals like the Canon PowerShot S3 IS and the Sony CyberShot H5. It's a fairly bulky camera that packs a 10x optical zoom lens and a nice 7.1 megapixel sensor. With full manual control over all shooting settings, you can take advantage of the S700's hefty ISO and shutter speed ranges to ensure you get clear, clean images. The camera also offers a trio of features to automate the process of getting a great shot. A selectable software-based image stabilization system will automatically choose the correct ISO/shutter speed combination to eliminate blur. A new flash system called iFlash promises to auto-adjust flash strength based on ambient lighting, avoiding washed out foregrounds and dark backgrounds. And the optional Dual Shot Mode will take two shots in quick succession, one with flash and one without, saving both for your later review. With a MSRP of $250, the S700 is a great value for enthusiasts who want to dip a toe in the megazoom pool without tossing in their wallets.