While Canon is well known among enthusiast and professionals alike, their latest mirrorless announcement is geared more towards the selfie generation.
Highlighting features on the Canon EOS M10 include a touchscreen that tilts 180 degrees, wi-fi and NFC. There's even a self portrait mode to get the best skin tones. All that is wrapped up in a body with minimal controls, so the average consumer isn't confused by an abundance of buttons and dials.
While the M10 is geared more towards social media lovers, it's still powered by the same APS-C sensor found on Canon's entry-level DSLRs. Autofocus speeds don't appear to be too bad either. Burst speed isn't the greatest for the category, however, at just 4.6 fps.
Despite including features like manual modes and RAW shooting, the lack of physical controls and selfie features really make the M10 more of a consumer camera than an enthusiast option. There doesn't appear to be physical controls to easily adjust the manual settings, though the touchscreen may make up for that some. Canon's previous mirrorless models haven't been well-received, but the M3 appears to have headed in the right direction. The M10 looks solid, just geared towards a different market than most mirrorless shooters.
The Canon EOS M10 is expected out at the end of October, 2015, retailing for $600 with a 14-45mm lens.